Key elements of green supply chain management drivers and barriers empirical study of solar energy companies in South Egypt

Purpose There are several important strategic projects in the field of renewable energy in Egypt. Benban project is considered as one of the largest solar generation facilities in the world, which aims to increase clean energy produced, provide electricity needs for citizens and help to increase the volume of Egypt's electricity exports. The purpose of this paper is to explore the most important drivers and barriers that affect the implementation of green supply chain management (GSCM) practices in the field of solar energy production. Design/methodology/approach It is an exploratory research that conducts a case study about solar energy companies operating in Benban, south Egypt. It adopts a mixed approach; qualitative and quantitative research strategy to test the relationship between dependent and independent variables through a survey. Findings This research concluded that normative drivers involving stakeholder pressure are of the greatest drivers of GSCM practice, while external barriers including lack of government regulations and government support, poor supplier commitment, customers' unawareness of sustainable green products, lack of markets receiving and manufacturing recycled materials, lack of renewal or technological innovation in markets and lack of human resources or expertise in market are among the biggest barriers to GSCM implementation. Research limitations/implications The researchers collected 30 responses during the field survey, which is a nonrandom sample that does not allow generalization. In addition, samples are only from companies in the solar energy sector only. Originality/value As there is a need for research that addresses sustainability practices and solutions in developing countries, especially in Egypt, this paper theoretically contributes to literature by proposing a conceptual framework that identifies the drivers and barriers of GSCM from the existing literature, then investigates and measures their impact on the implementation of GSCM on an Egyptian case study. As regards the practical contribution, this research is a trial to experimentally test the importance of top management's role in motivating and training employees to improve the brand image of their company and making them aware of the benefits of the successful GSCM implementation.