Factors Affecting Customer Satisfaction with Haidilao Hot Pot in Bangkok

被引：0
作者：
Wang, Zhiwei [1 ]
Theerakittikul, Sumana [2 ,3 ]
机构：
[1] Bangkok Univ, Grad Sch Business Adm, Bangkok, Thailand
[2] Bangkok Univ, Grad Sch, Bangkok, Thailand
[3] Bangkok Univ, Business Sch, Bangkok, Thailand
来源：
2022 7TH INTERNATIONAL CONFERENCE ON BUSINESS AND INDUSTRIAL RESEARCH (ICBIR2022) | 2022年
关键词：
customer satisfaction; Haidilao Hot Pot; restaurant; food quality; service quality; PHYSICAL-ENVIRONMENT; RESTAURANT IMAGE; SERVICE QUALITY; FOOD;
D O I：
10.1109/ICBIR54589.2022.9786405
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to explore the factors affecting customer satisfaction of Haidilao Hot Pot in Bangkok. There are four independent variables in this study include food quality, service quality, ambient and price. The dependent variable of this study is customer satisfaction of Haidilao Hot Pot in Bangkok. Total of 417 respondents in Bangkok were collected by online questionnaire. Most of the respondents were females, aged 18-25, married with bachelor's degree and are enterprise employees with a monthly income of 15,001-25,000 THB. They often go to Haidilao Hot Pot, the average cost is 1,001-2,000 THB. The four independent variables; food quality, service quality, ambient and price in this study can affecting on the dependent variable as customer satisfaction.
引用
收藏
页码：101 / 105
页数：5
相关论文
共 50 条
  • [41] Analysis of factors affecting customer satisfaction in e-commerce applications using Condorcet - AHP method
    Bhattacharya, Sweta
    Raju, V
    INTERNATIONAL JOURNAL OF INTERNET PROTOCOL TECHNOLOGY, 2019, 12 (01) : 2 - 10
  • [42] The factors affecting customer satisfaction, loyalty, and word of mouth towards online shopping for millennial generation in Jakarta
    Alif, Muhammad Gunawan
    Pangaribuan, Christian Haposan
    Wulandari, Novi Retno
    BUSINESS INNOVATION AND DEVELOPMENT IN EMERGING ECONOMIES, 2019, : 432 - 454
  • [43] Does nationality affect eWOM? Factors affecting customer satisfaction and eWOM in Indonesian Online Clothing Brands
    Demirci, Serhan
    Binamak, Ahmad Muzakki
    Pradana, Muhammad Rafli Dwi
    Hidayatulloh, Achmad Akbar
    Peng, Te-Yu
    Tang, Au Due
    2022 IEEE 23RD INTERNATIONAL CONFERENCE ON INFORMATION REUSE AND INTEGRATION FOR DATA SCIENCE (IRI 2022), 2022, : 101 - 105
  • [44] Influential Factors Affecting Travelers' Mode Choice Behavior on Mass Transit in Bangkok, Thailand
    Witchayaphong, Phattarasuda
    Pravinvongvuth, Surachet
    Kanitpong, Kunnawee
    Sano, Kazushi
    Horpibulsuk, Suksun
    SUSTAINABILITY, 2020, 12 (22) : 1 - 18
  • [45] Factors Affecting Customer Loyalty in the Services Sector
    Khan, Muhammad Aftab
    Yasir, Muhammad
    Khan, Muhammad Asad
    JOURNAL OF TOURISM AND SERVICES, 2021, 12 (22): : 184 - 197
  • [46] Study on the Influencing Factors of Hotel Customer Satisfaction
    Weng, Mingming
    PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION TECHNOLOGY APPLICATIONS (ICCITA), 2016, 53 : 121 - 125
  • [47] Analysis on Customer Satisfaction Factors of Logistics Enterprises
    Wei, Yu
    CONFERENCE PROCEEDINGS OF THE 6TH INTERNATIONAL SYMPOSIUM ON PROJECT MANAGEMENT (ISPM2018), 2018, : 794 - 801
  • [48] ISM Analysis of Influencing Factors of Customer Satisfaction in Electric Customer Service
    Li Wenqin
    Shang Yuqi
    Zhang Wei
    PROCEEDINGS OF THE FOURTH INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT, BK ONE & TWO, 2017, : 375 - 381
  • [49] Customer satisfaction factors of mobile commerce in Korea
    Choi, Jeewon
    Seol, Hyeonjoo
    Lee, Sungjoo
    Cho, Hyunmyung
    Park, Yongtae
    INTERNET RESEARCH, 2008, 18 (03) : 313 - 335
  • [50] Factors influencing customer satisfaction in hotel service
    Weng, Mingming
    2006 INTERNATIONAL SYMPOSIUM ON HOSPITALITY MANAGEMENT AND BUSINESS INFORMATION, PROCEEDINGS, 2006, : 218 - 224
12345