Factors Affecting Customer Satisfaction with Haidilao Hot Pot in Bangkok

被引：0
作者：
Wang, Zhiwei [1 ]
Theerakittikul, Sumana [2 ,3 ]
机构：
[1] Bangkok Univ, Grad Sch Business Adm, Bangkok, Thailand
[2] Bangkok Univ, Grad Sch, Bangkok, Thailand
[3] Bangkok Univ, Business Sch, Bangkok, Thailand
来源：
2022 7TH INTERNATIONAL CONFERENCE ON BUSINESS AND INDUSTRIAL RESEARCH (ICBIR2022) | 2022年
关键词：
customer satisfaction; Haidilao Hot Pot; restaurant; food quality; service quality; PHYSICAL-ENVIRONMENT; RESTAURANT IMAGE; SERVICE QUALITY; FOOD;
D O I：
10.1109/ICBIR54589.2022.9786405
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to explore the factors affecting customer satisfaction of Haidilao Hot Pot in Bangkok. There are four independent variables in this study include food quality, service quality, ambient and price. The dependent variable of this study is customer satisfaction of Haidilao Hot Pot in Bangkok. Total of 417 respondents in Bangkok were collected by online questionnaire. Most of the respondents were females, aged 18-25, married with bachelor's degree and are enterprise employees with a monthly income of 15,001-25,000 THB. They often go to Haidilao Hot Pot, the average cost is 1,001-2,000 THB. The four independent variables; food quality, service quality, ambient and price in this study can affecting on the dependent variable as customer satisfaction.
引用
收藏
页码：101 / 105
页数：5
相关论文
共 50 条
  • [1] FACTORS AFFECTING CUSTOMER SATISFACTION IN EATERY BUSINESS - AN EMPIRICAL STUDY FROM BANGLADESH
    Talapatra, Subrata
    Santos, Gilberto
    Gaine, Anindya
    INTERNATIONAL JOURNAL FOR QUALITY RESEARCH, 2022, 16 (01) : 163 - 176
  • [2] Factors affecting Service Quality, Customer Satisfaction and Customer Churn in Pakistan Telecommunication Services Market
    Khan, Yasser
    Shafiq, Shahryar
    Ahmed, Sheeraz
    Safwan, Nadeem
    Mehr-e-Munir
    Khan, Alamgir
    JOURNAL OF MECHANICS OF CONTINUA AND MATHEMATICAL SCIENCES, 2019, 14 (04): : 576 - 594
  • [3] Determining the factors affecting customer satisfaction using an extraction-based feature selection approach
    Wu, Weishen
    Riantama, Dalianus
    PEERJ COMPUTER SCIENCE, 2022, 8
  • [4] Measuring Customer Satisfaction and Factors Affecting it in Banking Sector: A Case Study of Banks in Bhubaneswar City
    Bihari, Suresh Chandra
    Mahapatra, Shovita
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2016, 8 (11): : 23 - 29
  • [5] Impact of factors affecting customer satisfaction in e-commerce among Indian consumers: an empirical study
    Francis, Princy
    Sudeep, S.
    Kumar, Alok
    INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT, 2021, 24 (01) : 81 - 102
  • [6] Factors affecting customer loyalty for mobile telecommunication industry
    Shafei, Ingy
    Tabaa, Hazem
    EUROMED JOURNAL OF BUSINESS, 2016, 11 (03) : 347 - 361
  • [7] An empirical investigation of the factors affecting customer lifetime value
    Dandis, Ala' Omar
    Al Haj Eid, Mohammad Badea
    Robin, Robin
    Wierdak, Nathalie
    INTERNATIONAL JOURNAL OF QUALITY & RELIABILITY MANAGEMENT, 2022, 39 (04) : 910 - 935
  • [8] Prioritizing Factors Affecting Customer Satisfaction in the Internet Banking System Based on Cause and Effect Relationships
    Asad, Mohsen Mazaheri
    Mohajerani, Najma Sadat
    Nourseresh, Mohammad
    1ST INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS AND BUSINESS, 2016, 36 : 210 - 219
  • [9] FACTORS AFFECTING THE CUSTOMER SATISFACTION IN E-BANKING: SOME EVIDENCES FORM INDIAN BANKS
    Kumbhar, Vijay M.
    MANAGEMENT RESEARCH AND PRACTICE, 2011, 3 (04): : 1 - 14
  • [10] Factors Affecting Service Innovation, Customer Value toward Customer Satisfaction: Case on Health Care Industry
    Luo, Yuzhou
    Wang, Wei
    Sakura, Wou
    REVISTA DE CERCETARE SI INTERVENTIE SOCIALA, 2019, 64 : 213 - 222
12345