There are some problems in "Guangdong Merchants" enterprise culture construction despite the enormous achievement. In order to meet the new competitive environment that the economic globalization brings, it is necessary for "Guangdong Merchants" to carry on enterprises' culture innovation. For this reason, they should make use of the Ling-Nan Culture and "Guangdong Merchants" family enterprise culture in a reasonable way and meanwhile absorb excellent culture from others. Through molding "Guangdong Merchants" enterprise's image, making leading brand products, combining enterprise culture innovation with management innovation inside enterprises, "Guangdong Merchants" can innovate the enterprise culture.
