Data campaigning: between empirics and assumptions

被引：31

作者：

Baldwin-Philippi, Jessica ^{[1
]}

机构：

[1] Fordham Univ, Dept Commun & Media Studies, New York, NY 10023 USA

来源：

INTERNET POLICY REVIEW | 2019年 / 8卷 / 04期

关键词：

Data campaigning; Political campaigns; Big data; Micro-targeting; Social media; POLITICAL CAMPAIGNS;

D O I：

10.14763/2019.4.1437

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The use of big data in political campaigns extends far beyond micro-targeting, and has been singled out by journalists and campaign staffers alike as a powerful force that is integral to electoral victory. Current scholarship on the subject remains more mixed, however. This article provides an overview of what we know (and don't yet know) about the effects of data-campaigning across various goals of political campaigns, alongside more public facing narratives that present data campaigning as an all-powerful tactic, highlighting the gap between these two views.

引用

页数：18