INFLUENCING CONSUMER PERCEPTIONS OF A SOCIAL ISSUE: AN EXPERIMENT ON THE EFFECTS OF MESSAGE SIDEDNESS AND INWARD/OUTWARD FOCUS ON CONSUMER ATTITUDES TOWARD GENETICALLY MODIFIED FOODS.

被引：0

作者：

Renton, Michelle ^{[1
]}

Fortin, David ^{[2
]}

Voges, Kevin ^{[2
]}

机构：

[1] Victoria Univ Wellington, Wellington, New Zealand

[2] Univ Canterbury, Canterbury, New Zealand

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：266 / 266

页数：1