The use of Big Data in politcs, or the politcs of Big Data

The exponential growth of social media, digital video and photography online. smart and connected devices, the massive collecting of data by corporations and governments, etc, are achieving a novel increase in the quantity of digital information on the planet. Big Data occupies today all the spaces in which life is resolved in our societies. For the last few years, it has come to define also the level of politics, deeply modifying the rules of the game and calling into question the legitimacy of democracy due to the boundless interference of Big Data in political processes, especially electoral ones. In this study. we refer briefly to the evolution of Big Data from its origins to present day, its incidence in the field of politics, and the possibilities. particularly in Latin American countries. to put a limit to the politics of Big Data. reclaiming politics through mobilization and social organization.