THE POLITICS OF CONVERGENCE On the role of the mobile object

被引:4
|
作者
Verstraete, Ginette [1 ]
机构
[1] Vrije Univ Amsterdam, Div Arts & Culture, Amsterdam, Netherlands
关键词
convergence; participation; politics; mobility; object; brand; PARTICIPATION;
D O I
10.1080/09502386.2011.600544
中图分类号
Q98 [人类学];
学科分类号
030303 ;
摘要
This essay rereads the debate on media convergence through the lens of the mobile consumer object. Upon reviewing the discussion of participatory convergence culture by Jenkins, Leadbeater, Rheingold and others, the article turns to Lash and Lury's analysis of the global culture industry to bring back into the picture a material world of great complexity in which convergence and participation are part of an economy of branding through differentiation across time and space. From this perspective, politics is less an act of collective human resistance by participating fans than a mode of following the meandering life of the object-brand across various media platforms.
引用
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页码:534 / 547
页数:14
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