User models of consumer products - The initial encounter

被引:0
|
作者
Resnick, M [1 ]
机构
[1] Florida Int Univ, Miami, FL 33199 USA
来源
PROCEEDINGS OF THE HUMAN FACTORS AND ERGONOMICS SOCIETY 43RD ANNUAL MEETING, VOLS 1 AND 2 | 1999年
关键词
D O I
暂无
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
When consumers are introduced to a new product, they begin to develop a conceptual model immediately. If this initial experience occurs at the point of sale, their model will be based chiefly on information on the product packaging and price. To understand consumer-product interactions, a greater understanding of how packaging information is incorporated into product models at the initial encounter is needed. Sixty participants were shown thirty-six unfamiliar brands of general consumer products ranging from nutritional supplements to household cleaners. Product packaging was manipulated to produce variations in the product name, price, and endorsements from a variety of groups including government agencies and celebrities. Significant differences in perceptions of product effectiveness and purchase intentions were found depending on endorsement source, product price, participant income, education, and age.
引用
收藏
页码:471 / 475
页数:5
相关论文
共 50 条
  • [41] Emerging science issues: Use of computer models to assess exposure in consumer products
    van Engelen, Jacqueline
    EPIDEMIOLOGY, 2006, 17 (06) : S51 - S51
  • [42] Consumer Valuation of Remanufactured Products: A Comparative Study of Product Categories and Business Models
    Lee, Seoyoon
    Kwak, Minjung
    SUSTAINABILITY, 2020, 12 (18)
  • [43] The information user and consumer advocacy
    Reid, M
    LIBRARY COLLECTIONS ACQUISITIONS & TECHNICAL SERVICES, 1999, 23 (04): : 487 - 488
  • [44] From user models to interoperable user models
    Carmagnola, Francesca
    AI COMMUNICATIONS, 2009, 22 (02) : 121 - 123
  • [46] Cognitive and Affective Causes of Consumer Dissatisfaction With the Hospitality Encounter
    Moliner Velazquez, Beatriz
    Fuentes Blasco, Maria
    Berenguer Contri, Gloria
    Gil Saura, Irene
    JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2009, 18 (07) : 653 - 675
  • [47] Characterizing the Initial Encounter Complex in Cadherin Adhesion
    Sivasankar, Sanjeevi
    Zhang, Yunxiang
    Nelson, W. James
    Chu, Steven
    STRUCTURE, 2009, 17 (08) : 1075 - 1081
  • [48] Initial Clinical Encounter with the Patient with Established Hypertension
    Sampson, Uchechukwu K. A.
    Mensah, George A.
    CARDIOLOGY CLINICS, 2010, 28 (04) : 587 - +
  • [49] CREAM PRODUCTS FOR THE CONSUMER
    TOWLER, C
    NEW ZEALAND JOURNAL OF DAIRY SCIENCE AND TECHNOLOGY, 1982, 17 (03): : 191 - 202
  • [50] Ecoefficiency in consumer products
    Montgomery, DM
    PHILOSOPHICAL TRANSACTIONS OF THE ROYAL SOCIETY A-MATHEMATICAL PHYSICAL AND ENGINEERING SCIENCES, 1997, 355 (1728): : 1405 - 1414