Study on the game-theory method of effective allocation of marketing resources

被引：0
|
作者：
Wang, Y [1 ]
机构：
[1] Jilin Univ, Sch Management, Changchun 130025, Peoples R China
来源：
Proceedings of the 2005 International Conference on Management Science & Engineering (12th), Vols 1- 3 | 2005年
关键词：
game-theory; marketing resources; optimizing allocation; sales response function;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Allocating marketing resources is an important problem. which companies pursue and academe focus on all the while. In this paper we manage to embody the influence of the competitors by utilizing Game Theory. By adding competitive factors to the sales response function, we can construct a game-theoretic model of allocating marketing resources. So the corporation can compete effectively when it faces one or more competitors or uncertain change of other external factors.
引用
收藏
页码：2656 / 2659
页数：4
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