A Shift in Set: Examining the Presence of Agenda Setting on Twitter During the 2012 London Olympics

被引：33

作者：

Frederick, Evan L. ^{[1
]}

Burch, Lauren M. ^{[2
]}

Blaszka, Matthew ^{[3
]}

机构：

[1] Univ New Mexico, Albuquerque, NM 87131 USA

[2] Indiana Univ Purdue Univ, Div Business, 4601 Cent Ave,Campus Ctr,Room 140, Columbus, IN 47203 USA

[3] York Coll Penn, Bloomington, IN USA

来源：

COMMUNICATION & SPORT | 2015年 / 3卷 / 03期

关键词：

London Olympics; Twitter; agenda setting; social media; sport communication; INTERNET COVERAGE; WOMENS SPORTS; NETWORK; GENDER; CRIME; MEDIA; TELEVISION; EQUITY; GAMES; NEWS;

D O I：

10.1177/2167479513508393

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The purpose of this study was to determine whether agenda setting was present on Twitter during the 2012 London Olympics. In order to analyze the presence of agenda setting, tweets from the @London2012 account and tweets containing #London2012 were analyzed. The @London2012 account served as the news outlet, while tweets containing #London2012 served as the unit of analysis to determine whether agenda setting was present. A content analysis of these tweets revealed significant differences between the two groups in terms of tweet focus, sports mentioned, and countries mentioned, suggesting no agenda setting presence on Twitter. Additionally, the primary affiliation of individuals utilizing #London2012 was laypeople, which aligned with previous Twitter-specific research. The implications of these and other findings will be discussed further.

引用

页码：312 / 333

页数：22

共 81 条

[61] AGENDA-SETTING AND POLITICAL ADVERTISING - ORIGINS OF THE NEWS AGENDA [J].