PRINCIPLES OF EFFECTIVE MARKETING COMMUNICATION

被引：0
作者：
Grancicova, Katarina [1 ]
机构：
[1] Ekon Univ, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava, Slovakia
来源：
AKTUALNE POHL'ADY NA KONKURENCIESCHOPNOST' A PODNIKANIE - NOVE VYZVY | 2011年
关键词：
marketing communication; communication process; mass communication;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Communication is both a part of and a prerequisite for many human activities. In business activities effective communication is one of the decisive factors determining the success of a company in the market. This text therefore draws the attention to some of the principles of such effective marketing communication.
引用
收藏
页码：136 / 139
页数：4
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