GAMIFICATION AS A COMPREHENSIVE TRAINING TOOL: "SERIOUS GAME UFV" ENTREPRENEURIAL EXPERIENCE

One of the challenges facing university education programs in the UFV, and especially those in the field of business administration and marketing, is to enable students to develop a comprehensive set of skills and knowledge that allow them to obtain excellent professionals results in the future. We are facing challenges for which we should use innovative teaching methods, more closely to the business world and to develop the skills and comprehensive knowledge that students need. At the same time, these methodologies must be integrative to enhance the coherence of the different subjects within a comprehensive curriculum. Gambling solutions (serious games and simulators) respond to these three needs: they are transversal, practical and innovative. In this paper, we present the results of the Serious Game project "manage SUNNY Day" as a teaching innovation initiative of the Business Simulation Center (CSE) of the Business Area (Business Administration (ADE) and Marketing (MKT)) of the Francisco de Vitoria University. Under the motto "Live a senior management experience" students have combined work sessions in front of a business strategy simulator with real meetings with company managers.