QUALITY OF WORK LIFE: AN INSIGHT OF CAUSES OF ATTRITION IN INSURANCE SECTOR IN INDIA

Quality of work life (QWL) is one of the major parts for the employees' motivation in organizations. People can deliver their best potential if the QWL is improved and satisfactory. Researcher has seen many organizations have poor QWL and they are not aware of the conditions. Growth of Insurance sector is expected to be US$ 350-400 by 2020 and it is also expected that Indian Insurance market will reach the top 3 insurance market in the world. To achieve those insurance companies must have to reduce the attrition rate, which is very high in present conditions. Many insurance companies have taken various steps to prevent that, but researcher thought that quality of work life may be one of the reasons for the attrition. This paper aims to develop a model on the various factors affecting the attrition in insurance industry in India to overpower the drawbacks to achieve the desired objective.