The effect of intergroup comparison on willingness to perform sustainable behavior

被引:47
作者
Ferguson, Mark A. [1 ]
Branscombe, Nyla R. [2 ]
Reynolds, Katherine J. [3 ]
机构
[1] Univ Wisconsin Stevens Point, Dept Psychol, Stevens Point, WI USA
[2] Univ Kansas, Dept Psychol, Lawrence, KS 66045 USA
[3] Australian Natl Univ, Dept Psychol, Canberra, ACT, Australia
关键词
Climate change; Environmental sustainability; Global warming; Social comparison; Social identity; Social norms; NORMATIVE SOCIAL-INFLUENCE; SELF-CATEGORIZATION; GROUP NORMS; IDENTITY; PSYCHOLOGY; PERSPECTIVE; BARON;
D O I
10.1016/j.jenvp.2011.04.001
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The present research examines the effects of intergroup comparison on willingness to perform sustainable behavior. In Experiment 1, university students compared current students with past or future students, and then completed measures of willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. In Experiment 2, university students again compared current students with past or future students and completed measures of sustainable beliefs and willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. This effect was mediated by strengthened sustainable beliefs. The results show that intergroup comparison can be strategically employed to promote motivation to perform sustainable behavior. (C) 2011 Elsevier Ltd. All rights reserved.
引用
收藏
页码:275 / 281
页数:7
相关论文
共 53 条