Watch This! The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers

被引：0
作者：
Weidhaas, Raphael [1 ]
Schloegl, Stephan [1 ]
Halttunen, Veikko [2 ]
Spiess, Teresa [1 ]
机构：
[1] Management Ctr Innsbruck, Management Commun & IT, Innsbruck, Austria
[2] Univ Jyvaskyla, Fac Informat Technol, Jyvaskyla, Finland
来源：
INNOVATION THROUGH INFORMATION SYSTEMS, VOL II: A COLLECTION OF LATEST RESEARCH ON TECHNOLOGY ISSUES | 2021年 / 47卷
关键词：
Streaming Video on Demand; Social influence; (e)Word of mouth; Peer mediation; Technology influence; Recommender systems; WORD-OF-MOUTH; MEDIA; SATISFACTION; MOTIVATION; ACCEPTANCE; PLATFORMS; IMPACT;
D O I：
10.1007/978-3-030-86797-3_49
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Streaming Video-on-demand (SVOD) services are getting increasingly popular. Current research, however, lacks knowledge about consumers' content decision processes and their respective influencing factors. Thus, thework reported on in this paper explores socio-technical interrelations of factors impacting content choices in SVOD, examining the social factorsWOM, eWOMand peer mediation, as well as the technological influence of recommender systems. A research model based on the Theory of Reasoned Action and the Technology Acceptance Model was created and tested by an n = 186 study sample. Results show that the quality of a recommender system and not the socialmapping functionality is the strongest influencing factor on its perceived usefulness. The influence of the recommender system and the influence of the social factors on the behavioral intention to watch certain content is nearly the same. The strongest social influencing factor was found to be peer mediation.
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页码：738 / 753
页数：16
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