Who Comes to Mind? Dynamic Construction of Social Networks

Much remains unknown about moment-to-moment social-network cognition-that is, who comes to mind as we go about our day-to-day lives. Responding to this void, we describe the real-time construction of cognitive social networks. First, we outline the types of relational structures that comprise momentary networks, distinguishing the roles of personal relationships, social groups, and mental sets. Second, we discuss the cognitive mechanisms that determine which individuals are activated-and which are neglected-through a dynamic process. Looking forward, we contend that these overlooked mechanisms need to be considered in light of emerging network technologies. Finally, we chart the next steps for understanding social-network cognition across real-world contexts, along with the built-in implications for social resources and intergroup disparities.