Adoption of Mass-Customized Newspapers: An Augmented Technology Acceptance Perspective

被引：9

作者：

Putzke, Johannes ^{[1
]}

Schoder, Detlef ^{[1
]}

Fischbach, Kai ^{[1
]}

机构：

[1] Univ Cologne, Dept Informat Syst & Informat Management, D-50923 Cologne, Germany

来源：

JOURNAL OF MEDIA ECONOMICS | 2010年 / 23卷 / 03期

关键词：

USER ACCEPTANCE; CONSUMER SATISFACTION; INFORMATION-SEEKING; PERCEIVED EASE; MODEL; TOOLKITS; ONLINE; COMMUNITIES; CUSTOMERS; EXTENSION;

D O I：

10.1080/08997764.2010.502514

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The authors propose an augmented version of the Technology Acceptance Model to examine the consumer acceptance of mass-customized (MC) newspapers. Model findings (n = 2,114) suggest that the customer's willingness to invest effort for MC products is one of the main factors driving adoption. Furthermore, gender is found to moderate the relation between base category satisfaction (with the base category "newspaper") and perceived usefulness of an individually printed daily newspaper.

引用

页码：143 / 164

页数：22

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