The blended value proposition: Integrating social and financial returns

被引：360

作者：

Emerson, J ^{[1
]}

机构：

[1] Stanford Business Sch, Stanford, CA USA

来源：

CALIFORNIA MANAGEMENT REVIEW | 2003年 / 45卷 / 04期

关键词：

D O I：

10.2307/41166187

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Value is often viewed in either economic or social terms. The Blended Value Proposition asserts that true value is non-divisible, consisting of a blend of economic, social, and environmental components. This perspective requires us to re-examine our understanding of the nature of capital, the methodology for calculating rates of real return to investors, and the role of for-profit and nonprofit organizations in the value creation process.

引用

页码：35 / 51

页数：17