Customer Engagement Behavior: Scale Development and Validation

被引：0

作者：

Yu, Hongyan ^{[1
]}

You, Mingxuan ^{[1
]}

Veeck, Ann ^{[2
]}

机构：

[1] Sun Yat Sen Univ, Guangzhou, Guangdong, Peoples R China

[2] Western Michigan Univ, Kalamazoo, MI 49008 USA

来源：

2015 12TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM) | 2015年

关键词：

Customer Engagement Behaviors Service-dominant Logic; Value Co-creation; CO-CREATION; MANAGEMENT; BRANDS;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Although there are some relevant researches on customer engagement behaviors, most of them are descriptive, without empirical study. Our purpose is to develop a validate scale for it. Based on Service-dominant Logic and Value Co-creation theory, we defined definition of CEB. We carried out four studies to developed the scale fowling the procedure Hinkin proposed. The Scale of CEB we developed is well reliable and validate. It enriched the theory of customer management and offers a measurement for empirical researches

引用

页数：6

共 50 条

[31] CSR and Customer Outcomes: The Mediating Role of Customer Engagement [J].

Abbas, Moazzam ;

Gao, Yongqiang ;

Shah, Sayyed Sadaqat Hussain .

SUSTAINABILITY, 2018, 10 (11)

[32] The dual role of customer-citizen engagement for sustainability [J].

de Matos, Manuel Aires ;

Patricio, Lia ;

Teixeira, Jorge Grenha .

JOURNAL OF SERVICE THEORY AND PRACTICE, 2025, :196-219

[33] The Development and Validation of the Heterosexism Erasure Scale [J].

Shin, Richard Q. ;

Keum, Brian TaeHyuk ;

Smith, Lance C. ;

Lu, Yun ;

Yee, Stephanie .

COUNSELING PSYCHOLOGIST, 2023, 51 (01) :6-35

[34] Responsible Innovation: The development and validation of a scale [J].

Zhang, Stephen X. ;

Chen, Jiyao ;

He, Liangxing ;

Choudhury, Afreen .

TECHNOVATION, 2023, 124

[35] Development and Validation of the Environmental Communication Scale [J].

Kassing, Jeffrey W. ;

Johnson, Heather S. ;

Kloeber, Dayna N. ;

Wentzel, Bonnie R. .

ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE, 2010, 4 (01) :1-21

[36] Customer brand co-creation behavior: conceptualization and empirical validation [J].

France, Cassandra ;

Grace, Debra ;

Merrilees, Bill ;

Miller, Dale .

MARKETING INTELLIGENCE & PLANNING, 2018, 36 (03) :334-348

[37] Customer engagement behaviors on physical and virtual engagement platforms [J].

Winell, Erik ;

Nilsson, Jonas ;

Lundberg, Erik .

JOURNAL OF SERVICES MARKETING, 2023, 37 (10) :35-50

[38] Customer referencing as business actor engagement behavior - Creating value in and beyond triadic settings [J].

Jaakkola, Elina ;

Aarikka-Stenroos, Leena .

INDUSTRIAL MARKETING MANAGEMENT, 2019, 80 :27-42

[39] Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust [J].

Soomro, Suhaib Ahmed ;

Eyupoglu, Serife Zihni ;

Ali, Fayaz .

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2024, 33 (03) :385-396

[40] WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE [J].

Chiang, Chang-Tang ;

Yang, Ming-Hsien ;

Koo, Tian-Lih ;

Liao, Chien Hsiang .

JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2020, 21 (03) :197-214

← 1 2 3 4 5 →