Customer Engagement Behavior: Scale Development and Validation

被引：0
|
作者：
Yu, Hongyan [1 ]
You, Mingxuan [1 ]
Veeck, Ann [2 ]
机构：
[1] Sun Yat Sen Univ, Guangzhou, Guangdong, Peoples R China
[2] Western Michigan Univ, Kalamazoo, MI 49008 USA
来源：
2015 12TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM) | 2015年
关键词：
Customer Engagement Behaviors Service-dominant Logic; Value Co-creation; CO-CREATION; MANAGEMENT; BRANDS;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Although there are some relevant researches on customer engagement behaviors, most of them are descriptive, without empirical study. Our purpose is to develop a validate scale for it. Based on Service-dominant Logic and Value Co-creation theory, we defined definition of CEB. We carried out four studies to developed the scale fowling the procedure Hinkin proposed. The Scale of CEB we developed is well reliable and validate. It enriched the theory of customer management and offers a measurement for empirical researches
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页数：6
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