Do Consumers with Higher Goal Specificity More Reluctant to Migrate from Online towards Offline? - Goal Specificity, Product Information Intensity and Channel Migration Intention

被引：0

作者：

Wu Tingting ^{[1
]}

Chen Jie ^{[1
]}

Liu Zunli ^{[2
]}

Wang Junfie ^{[1
]}

机构：

[1] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Shanghai, Peoples R China

[2] Shanghai Univ Engn Sci, Sch Management, Shanghai, Peoples R China

来源：

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年

关键词：

Goal specificity; Channel migration intention; Product information intensity; Channel usage attitude; PULL; PUSH;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：906 / 909

页数：4