Marketing Strategy Analysis of Sichuan Liquor Based on Consumer Psychology

被引：0

作者：

Zhang, Yong-Feng ^{[1
]}

Ye, Wen-Ming ^{[1
]}

机构：

[1] Sichuan Univ Sci & Engn, Zigong 643000, Sichuan, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT ENGINEERING (ICEME 2014) | 2014年

关键词：

Consumption psychology of customers; Sichuan liquor; Marketing strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Sichuan is known as the hometown of Chinese liquor, which is the largest producing place of Chinese liquor in China. Sichuan liquor also enjoys a high reputation in the country, but problems also exist in its marketing center, and this paper analyzes the marketing deficiencies of Sichuan liquor. And some marketing strategies are put forward based on the analysis of the consumption psychology of customers.

引用

页码：104 / 109

页数：6