The evolution of computing technology and the emergence of wireless networks have contributed to the miniaturization of mobile devices and their increase in power, providing services anywhere and anytime. In this context, new opportunities for technology support have arisen in different areas, for example, education, games and entertainment, automobile, and commerce. We propose a model for ubiquitous commerce support (MUCS). This model uses ubiquitous computing concepts to look for deal opportunities for users who act either as buyers or sellers. This paper also describes two everyday scenarios, in which the MUCS model could be applied, and explains the implemented prototype to be used in them. Finally, we present the results obtained from a practical experiment, which was performed with the participation of users who filled out an evaluation questionnaire. (C) 2010 Elsevier B. V. All rights reserved.
