A neural networks-based approach for strategic planning

被引：17
|
作者：
Chien, TW
Lin, C
Tan, B
Lee, WC
机构：
[1] CUNY Bernard M Baruch Coll, Dept Management, Zicklin Sch Business, New York, NY 10010 USA
[2] Natl Cheng Kung Univ, Dept Ind Engn, Tainan 70101, Taiwan
[3] Natl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
来源：
INFORMATION & MANAGEMENT | 1999年 / 35卷 / 06期
关键词：
neural networks; strategic planning; linear integer programming; portfolio matrices;
D O I：
10.1016/S0378-7206(98)00100-1
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
We establish a systematic approach that incorporates neural networks in conjunction with portfolio matrices to assist managers in evaluating and forming strategic plans. Based on the principle of dispersing risks, we also provide a linear integer programming model, which helps in allocating the annual budget optimally among proposed strategies. The approach has been successfully implemented for a major food industry leader in Taiwan for its annual strategic planning. Although a particular portfolio matrix model was adopted in our approach, the framework proposed here can be modified to incorporate other strategy-evaluation measures. (C) 1999 Elsevier Science B.V. All rights reserved.
引用
收藏
页码：357 / 364
页数：8
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