The effect of vertical-horizontal individualism-collectivism on acculturation and the moderating role of gender

Based on a sample of 131 Chinese international students in Germany, the study examined (1) the influence of vertical-horizontal individualism-collectivism (Triandis & Gelfand. 1998) on mainstream and heritage acculturation and (2) the moderating role of gender on these relationships. It was hypothesized that both vertical-horizontal individualism would enhance mainstream acculturation and both vertical-horizontal collectivism would enhance heritage acculturation. From a gender role and a value-motivation perspective, a moderating effect of gender was also hypothesized. Since the vertical dimension is related to power and achievement values which is more important for men, men who scored high in this dimension would be more likely to acculturate than women. Since the horizontal dimension is related to universalism and benevolence which is more important for women, women who scored high in this dimension would be more likely to acculturate than men. The hierarchical regression analysis shows that (1) women's mainstream acculturation was higher than men's, but no gender difference was found in heritage acculturation; (2) the influence of horizontal individualism on mainstream acculturation was stronger for women than for men, but adopting vertical individualism has an equally positive effect on acculturation for both gender groups; (3) vertical collectivism had a positive influence on heritage acculturation for men but not for women, while horizontal collectivism had a stronger influence on heritage acculturation for women than men. These findings were discussed using a gender role perspective and the possible changes in cultural transitions. (C) 2010 Elsevier Ltd. All rights reserved.