Enhancing association communication through technology

The Internet is becoming a ubiquitous strategic and tactical communications medium for marketing, advertising, public relations, and internal communications on a global scale. It is a 24-hour-a-day, 7-days-a-week, 52-week-a-year technology that transcends and breaks down various barriers. The Internet provides several basic services, many of which are valuable to professional associations as they communicate and conduct business with their members. As these services and capabilities evolve, the Internet will assume an even greater role in the business transactions. This paper presents a discussion about the role of the Internet and its concomitant capabilities as they relate to association communication.