Social cognition and personality traits related to risky driving in a Turkish sample

Aims: The aim of the study was to make a theoretical contribution by investigating social cognitive factors and personality traits related to risky driver behaviour in a Turkish sample. The study tested three theoretical models by Structural Equation Modelling: (1) a model using risk perception and attitudes towards traffic safety to predict driver behaviour, (2) a model which used normlessness and sensation-seeking traits to predict such behaviour and (3) a model which used both the social cognitive factors and personality traits to predict driver behaviour. Methods: A questionnaire survey with validated measurement instruments was conducted in a sample of Turkish drivers (n = 213). The response rate was 61%. Results: A combined social cognitive and personality trait model had tolerable fit and explained 24% of the variance in driver behaviour. The relations between personality traits and risk perception with driver behaviour were mediated through attitudes towards traffic safety. Risk-taking personality traits had relatively strong relations to unsafe driver behaviour, whereas risk perception had a relatively weak relation to such behaviour. Conclusions: A combined social cognitive and trait approach may be efficient in human factor campaigns aimed to reduce risky driver behaviour in Turkey. Personality traits may be important for driver behaviour because they influence the attitudinal determinants of such behaviour. Increased police enforcement of road traffic regulations may reduce risky driving among individuals with normlessness and sensation-seeking traits. Personality traits may also guide efforts aimed at early identification of risky drivers and campaigns could be tailored to specific personality characteristics.