Exploiting the liability of foreignness: Why do service firms exploit foreign affiliate networks at home?

被引:16
作者
Boehe, Dirk Michael [1 ]
机构
[1] Insper Inst Educ & Res, BR-04546042 Sao Paulo, Brazil
关键词
Internationalization of service firms; Multinational banking; Emerging markets; Liability of foreignness; Barriers to expansion; INTANGIBLE ASSETS; INTERNATIONALIZATION; STRATEGIES; PERFORMANCE; COMPETITION; RESOURCES; SURVIVAL; BANKING;
D O I
10.1016/j.intman.2010.09.011
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Drawing on both a resource-based view of the firm and an in-depth case study, we develop a novel conceptual model that explains under what conditions a service firm may use its international affiliate network to build a differentiation-based competitive advantage in its domestic market. The bank we studied implemented a differentiation strategy by positioning itself as a "South American Bank" and by offering a set of foreign trade services to its domestic clients that were unique at the time of their introduction. Our conceptual model fills a gap in the literature on difficulties in internationalization by explaining under what conditions internationalizing firms may opt for a strategy that seeks to domestically exploit resources and capabilities that have been developed in the course of internationalization. (C) 2010 Elsevier Inc. All rights reserved.
引用
收藏
页码:15 / 29
页数:15
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