Employee churn prediction

被引:78
作者
Saradhi, V. Vijaya [1 ]
Palshikar, Girish Keshav [1 ]
机构
[1] Tata Consultancy Serv, Tata Res Dev & Design Ctr, Pune, Maharashtra, India
关键词
Customer churn; Employee churn; Predictive model; Support vector machines; Data mining; Machine learning; CUSTOMER; PROFITABILITY; SELECTION;
D O I
10.1016/j.eswa.2010.07.134
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Customer churn is a notorious problem for most industries, as loss of a customer affects revenues and brand image and acquiring new customers is difficult. Reliable predictive models for customer churn could be useful in devising customer retention plans. We survey and compare some major machine learning techniques that have been used to build predictive customer churn models. Employee churn (or attrition) closely related but not identical to customer churn is similarly painful for an organization, leading to disruptions, customer dissatisfaction and time and efforts lost in finding and training replacement. We present a case study that we carried out for building and comparing predictive employee churn models. We also propose a simple value model for employees that can be used to identify how many of the churned employees were "valuable". This work has the potential for designing better employee retention plans and improving employee satisfaction. (C) 2010 Elsevier Ltd. All rights reserved.
引用
收藏
页码:1999 / 2006
页数:8
相关论文
共 26 条
[1]  
[Anonymous], 2001, Pattern Classification
[2]  
ARCHAUX C, 2004, INT C INF COMM TECHN
[3]   Random forests [J].
Breiman, L .
MACHINE LEARNING, 2001, 45 (01) :5-32
[4]   Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques [J].
Coussement, Kristof ;
Van den Poel, Dirk .
EXPERT SYSTEMS WITH APPLICATIONS, 2008, 34 (01) :313-327
[5]  
DAVID SC, 1987, MANAGE SCI, V33, P1
[6]   RFM and CLV: Using iso-value curves for customer base analysis [J].
Fader, PS ;
Hardie, BGS ;
Lee, KL .
JOURNAL OF MARKETING RESEARCH, 2005, 42 (04) :415-430
[7]   Modeling customer lifetime value [J].
Gupta, Sunil ;
Hanssens, Dominique ;
Hardie, Bruce ;
Kahn, Wiliam ;
Kumar, V. ;
Lin, Nathaniel ;
Ravishanker, Nalini ;
Sriram, S. .
JOURNAL OF SERVICE RESEARCH, 2006, 9 (02) :139-155
[8]   Applying data mining to telecom chum management [J].
Hung, SY ;
Yen, DC ;
Wang, HY .
EXPERT SYSTEMS WITH APPLICATIONS, 2006, 31 (03) :515-524
[9]  
JULIAN V, 2006, IMPACT MARKETING IND
[10]  
King Gary., 2001, POLIT ANAL, V9, P137, DOI [DOI 10.1093/OXFORDJOURNALS.PAN.A004868, 10.1093/oxfordjournals.pan.a004868]