Discussion on Influence Factors and Evaluation of Customer Experience for B2C E-commerce Enterprises

被引：0
|
作者：
Pei, Yilei [1 ]
Xue, Wanxin [1 ]
Su, Yong [2 ]
Li, Dandan [1 ]
机构：
[1] Beijing Union Univ, Dept Informat Management & E Commerce, Coll Management, Beijing, Peoples R China
[2] PLA, Unit 95997, Beijing, Peoples R China
来源：
2015 INTERNATIONAL CONFERENCE ON LOGISTICS, INFORMATICS AND SERVICE SCIENCES (LISS) | 2015年
关键词：
customer experience; B2C e-commerce enterprises; influence factors; fuzzy comprehensive evaluation;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. Based on previous research literatures, the research discusses influence factors of customer experience for B2C E-commerce enterprises, establishes index system of customer experience for B2C E-commerce enterprises, apply analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model, finally conducts the case study which shows that it is more reasonable and scientific to evaluate customer experience for B2C E-commerce enterprises with analytic hierarchy process and fuzzy comprehensive evaluation.
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页数：5
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