THE RELATIONSHIP AMONG STRATEGIC ORIENTATION, INNOVATIVITY DEGREE AND FINANCIAL EFFICIENCY IN THE FOOD INDUSTRY

In the context of increasing competitiveness among food businesses, it is interesting to understand the factors which reinforce the competitive advantage as well as the way the factors interact with each other. The proposed theoretical framework examines the link among three basic factors (Strategic Orientation, Innovativity Degree and Financial Results) and how they affect each other. Hence, the aim of the present paper is to evaluate the relationship among the above factors and examine the validity of their proposed correlation model. To test the theoretical model, the Structural Equation Model was applied to big Greek cheese businesses. The results of the empirical analysis led us to the conclusion that in the food sector and specifically in that of cheese businesses there is interdependence among Strategic Orientation, Innovativity Degree and Financial Results.