NEW MEDIA, NEW RESEARCH METHODS: CURRENT APPROACHES TO RESEARCH IN THE VIRTUAL WORLD

被引:0
作者
Arnason, Lara [1 ]
机构
[1] Univ Edinburgh, Scottish Ctr Chinese Studies, Edinburgh EH8 9YL, Midlothian, Scotland
关键词
ONLINE; REAL; AVATARS;
D O I
暂无
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Growing use of online games in China means that virtual worlds are becoming an important aspect of Chinese media studies. This transformation of the nature of Chinese media presents new challenges to academic research that traditional methodological approaches do not address. As the first step toward developing academically sound standards for the gathering of both qualitative and quantitative data within the virtual realm, this article explores new methodological challenges presented by the use of Massive Multiplayer Online Games (MMOGs) as subjects of or platforms for research. The article begins with an exploration of general challenges and moves specifically to the context of China.
引用
收藏
页码:98 / 111
页数:14
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