Digital Invasion at the Royal Palace of Caserta Telling a story/Telling your story

In recent years there has been an evolution of cultural tourism from more traditional forms, based on the visit to museums and monuments, towards more dynamic and participatory forms, such as the tourism of territory, of landscape, the urban and training tourism, which led to a substantial change in the demand for cultural tourism. Abandoned the standardized model of research of the big event, the cultural tourism today is characterized by much higher levels of sophistication, information and empathy with the place, destined to a type of "cultural consumers" capable of entering into a virtuous connection with a wide range of urban and functional synapses. In this context, the complexity of a place and its proposals can become a factor of tourist attraction if it is appropriately communicated through an information infrastructure that makes it usable, putting individuals in conditions of differentiate their experience, customize the paths and rebuild independently a dynamic identity. The experience presented here was carried out in collaboration with the Wandering team of Tel Aviv, as an example of application of the web platform of cultural promotion entitled Idio project, which they presented in the paper ID 051 of these proceedings. The application concerns the Royal Palace of Caserta, and was carried out with the participation of students at the Laboratory in Multimedia Graphics.