A Study on the Sales Performance of Automobiles: A Case Study of the US Market

被引:0
作者
Tsai, Her-Her [1 ,2 ]
Cheng, Min-Jhih [1 ]
Hung, Shiu-Wan [1 ]
He, Dong-Sing [3 ]
Hui, Lin-Wei [1 ]
机构
[1] Natl Cent Univ, Dept Business Adm, Taoyuan, Taiwan
[2] Hsing Wu Univ, Dept Business Adm, Taipei, Taiwan
[3] Natl Def Univ, Dept Financial Management, Taipei, Taiwan
来源
PICMET '15 PORTLAND INTERNATIONAL CENTER FOR MANAGEMENT OF ENGINEERING AND TECHNOLOGY | 2015年
关键词
EFFICIENCY; BENCHMARKING; INDUSTRY; TAIWAN;
D O I
暂无
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
This study employed data envelopment analysis and the Malmquist productivity index (MPI) to measure the sales performance of automobiles in the United States market. Our results indicate the mean efficiency value of pickups was higher than those of SUVs, minivans, and sedans/hatchbacks. The efficiency values of cars costing less than USD 20,000 were relatively low. In terms of changes in productivity, our results reveal that although the overall sales performance of the automobile market increased during the study period, the relevant technologies did not improve, but rather regressed.
引用
收藏
页码:2522 / 2530
页数:9
相关论文
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