Video Analytics in Market Research

被引：6

作者：

Balkan, Sule ^{[1
]}

Kholod, Tetyana ^{[1
]}

机构：

[1] Natl Chiao Tung Univ, Inst Business & Management, Taipei, Taiwan

来源：

INFORMATION SYSTEMS MANAGEMENT | 2015年 / 32卷 / 03期

关键词：

decision support; market survey methods; market research; primary data; video analytics; NONRESPONSE BIAS;

D O I：

10.1080/10580530.2015.1044337

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Intelligent video analytics has been growing in the past decade, with a variety of applications from fraud detection to traffic control. This research focuses on the impact of intelligent video analytics on market surveys. Based on the experiments conducted, it can be concluded that the use of intelligent video analytics can enhance decision-making by improving response rate and accuracy, and reduce some of the cognitive biases that may be affecting quantitative primary data.

引用

页码：192 / 199

页数：8

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