The trade logistics industry play very important role for promoting the adjustment of economic structure and the transformation of economic growth mode under the new normal, and promoting coordination, health as well as rapid development in regional economic. In this paper, to mainly explore the path choice for the great leap forward development of Linyi logistics industry under the new norm, first, to analyze the current situation of the development of trade and logistics in Linyi. Secondly, to discusses the main problems existing in the development of trade and logistics in Linyi. Finally, to put forward the development support of key logistics enterprises and the implementation of brand strategy, to improve trade logistics the level of service, to build logistics integrated service information platform, and to improve the level of logistics information, etc so as to realize the leaps and bounds of development of Linyi logistics industry.