"E-Commerce" Marketing Model of Travelling in the Context of "Internet plus "

被引:0
作者
Li, Li [1 ]
机构
[1] Jilin Prov Econ Management Cadre Coll, Changchun 130012, Peoples R China
来源
2015 5TH INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2015), PT 1 | 2015年 / 80卷
关键词
Smart tourism; E-Commerce" marketing;
D O I
暂无
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
Tourism is considered one of the most sensitive industries of the Internet. With the time "internet +" coming, the travel agency "E-Commerce" marketing mode has become a new trend of the tourism market, accelerating the revolution of the traditional marketing mode of travel agency. Many large tourism enterprises have already carried out "E-Commerce" marketing mode. However, for various reasons, there are seldom medium and small travel agencies that take "E-Commerce" marketing mode now. Therefore, how to implement the "E-Commerce" marketing mode in the context of the smart tourism has a strong and practical significance.
引用
收藏
页码:507 / 510
页数:4
相关论文
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