HOW BRANDS USE POTENTIAL IN E-SPORTS AS A MARKETING TOOL

被引：0

作者：

Rokosny, Ivan ^{[1
]}

机构：

[1] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Namestie J Herdu 2, Trnava 91701, Slovakia

来源：

MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE | 2019年

关键词：

Branding; E-sports; Marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this article, we focus on one of the rapidest growing industry at all. Digital games became the spectator sport, with millions in terms of viewership and revenue. In this contribution, we try to deconstruct e-sport as a modern phenomenon, and explain the complexity of the e-sports ecosystem. With specifically defined components, article also offers the view on the marketing potential of the e-sports for different brands.

引用

页码：954 / 973

页数：20