An Empirical Study on the Information Search Motivation in the Course of Sustainable Virtual Tourism Development

With the rapid development of information technology and internet, the new business pattern of virtual tourism has been paid more attention theoretically and practically. This study analyzed the influencing factors on the information search motivation in the course of sustainable virtual tourism development. According to the results of the study, both consumers' subjective knowledge and involvement had significant positive effects on the information search motivation in the course of virtual tourism development. As the end, the author tries to inspire the management practices of the enterprises engaged in virtual tourism development.