Symmetry Analysis in Analyzing Cognitive and Emotional Attitudes for Tourism Consumers by Applying Artificial Intelligence Python']Python Technology

被引:15
作者
Sun, Guoxia [1 ,2 ]
机构
[1] Changchun Univ, Sch Tourism Culture, Tourism Coll, Changchun 130607, Peoples R China
[2] Changchun Univ, Northeast Asia Res Ctr Leisure Econ, Tourism Coll, Changchun 130607, Peoples R China
来源
SYMMETRY-BASEL | 2020年 / 12卷 / 04期
关键词
artificial intelligence; ice-snow tourism; sustainable development; !text type='Python']Python[!/text; text mining; DESTINATION IMAGE; MODEL;
D O I
10.3390/sym12040606
中图分类号
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号
07 ; 0710 ; 09 ;
摘要
Symmetries play very important roles in the analysis of cognitive and emotional attitudes. The analysis with Python technology, including optimized artificial intelligence technology, is designed on the basis of symmetry principles. Destination image perception as a branch of destination image research is of great significance to tourists' decision-making and destination image building. Ice-snow tourism is a hot topic nowadays, and research on perceptions of images of ice-snow tourism has become a focus. In this paper, python programming was used to crawl online travel journals and reviews about Jilin province's ice-snow tourism on the Internet to analyze the frequency of frequently used words, their classification, word cloud and co-occurrence network, and other aspects of image perception, and proceed to the emotional perception of and emotional attitude to the emotional images and an overall image analysis. The study found that: (1) Perceptions of images of ice-snow tourism can be divided into five categories: tourism attractions, tourism activities, tourism facilities, tourism features and the tourism service environment. The frequency of tourism attractions is the highest, followed by tourism facilities and the tourism service environment. "Changbai Mountain" and "rime" are the core words, that is, tourists are most impressed by the scenic spot and landscape of "Changbai Mountain and rime." (2) Positive emotional expressions accounted for 67.23% of perceptions of images of ice-snow tourism. Tourists gave a positive evaluation for Changbai Mountain, the snow landscape of Tianchi and skiing facilities. Meanwhile, passive emotional expressions accounted for 21.07% and tourists gave passive evaluations for travel, transportation, accommodation and catering. (3) Tourists spoke highly of overall images of ice-snow tourism in Jilin Province but few were willing to revisit. In the conclusion, strategies are put forward to improve image perceptions of ice-snow tourism and promote the sustainable development of ice and snow tourism.
引用
收藏
页数:23
相关论文
共 62 条
[1]  
[Anonymous], 2018, SUSTAINABILITY BASEL, DOI DOI 10.3390/SU10041055
[2]  
Bai D., 2016, J ARID LAND RESOUR E, V3030, P198
[3]   A model of destination image formation [J].
Baloglu, S ;
McCleary, KW .
ANNALS OF TOURISM RESEARCH, 1999, 26 (04) :868-897
[4]  
Baloglu S., 1997, Journal of Travel Research, V35, P11
[5]  
BARICH H, 1991, SLOAN MANAGE REV, V32, P94
[6]   Factors influencing destination image [J].
Beerli, A ;
Martín, JD .
ANNALS OF TOURISM RESEARCH, 2004, 31 (03) :657-681
[7]  
Cheng J.L., 2009, ECON GEOGR, V2929, P1753
[8]  
Cheng W., 2007, TOUR SCI, V26, P7
[9]  
Dong X., 2008, RES OPERATION JILIN
[10]  
Fakeye P. C., 1991, Journal of Travel Research, V30, P10, DOI 10.1177/004728759103000202