Precision of the anchor influences the amount of adjustment

被引:106
作者
Janiszewski, Chris [1 ]
Uy, Dan [1 ]
机构
[1] Univ Florida, Warrington Coll Business Adm, Gainesville, FL 32611 USA
关键词
D O I
10.1111/j.1467-9280.2008.02057.x
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The anchoring-and-adjustment heuristic has been used to account for a wide variety of numerical judgments. Five studies show that adjustment away from a numerical anchor is smaller if the anchor is precise than if it is rounded. Evidence suggests that precise anchors, compared with rounded anchors, are represented on a subjective scale with a finer resolution. If adjustment consists of a series of iterative mental movements along a subjective scale, then an adjustment from a precise anchor should result in a smaller overall correction than an adjustment from a rounded anchor.
引用
收藏
页码:121 / 127
页数:7
相关论文
共 17 条
[1]   How to show that 9 > 221: Collect judgments in a between-subjects design [J].
Birnbaum, MH .
PSYCHOLOGICAL METHODS, 1999, 4 (03) :243-249
[2]   VERBAL PROBABILITIES - AMBIGUOUS, CONTEXT-DEPENDENT, OR BOTH [J].
BRUN, W ;
TEIGEN, KH .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1988, 41 (03) :390-404
[3]   AMBIGUITY AND UNCERTAINTY IN PROBABILISTIC INFERENCE [J].
EINHORN, HJ ;
HOGARTH, RM .
PSYCHOLOGICAL REVIEW, 1985, 92 (04) :433-461
[4]   The anchoring-and-adjustment heuristic [J].
Epley, N ;
Gilovich, T .
PSYCHOLOGICAL SCIENCE, 2006, 17 (04) :311-318
[5]   When effortful thinking influences judgmental anchoring: Differential effects of forewarning and incentives on self-generated and externally provided anchors [J].
Epley, N ;
Gilovich, T .
JOURNAL OF BEHAVIORAL DECISION MAKING, 2005, 18 (03) :199-212
[6]   Putting adjustment sack in the anchoring and adjustment heuristic: Differential processing of self-generated and experimenter-provided anchors [J].
Epley, N ;
Gilovich, T .
PSYCHOLOGICAL SCIENCE, 2001, 12 (05) :391-396
[7]   First offers as anchors: The role of perspective-taking and negotiator focus [J].
Galinsky, AD ;
Mussweiler, T .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2001, 81 (04) :657-669
[8]  
Gilbert D.T., 2002, HEURISTICS BIASES, P167, DOI [10.1017/CBO9780511808098.011, DOI 10.1017/CBO9780511808098.011]
[9]   Overconfidence:: It depends on how, what, and whom you ask [J].
Klayman, J ;
Soll, JB ;
González-Vallejo, C ;
Barlas, S .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1999, 79 (03) :216-247
[10]   Communicating risk information in genetic counseling: An observational study [J].
Michie, S ;
Lester, K ;
Pinto, J ;
Marteau, TM .
HEALTH EDUCATION & BEHAVIOR, 2005, 32 (05) :589-598