Knowledge Mapping Analysis of Chinese Tourism Marketing Research-Based on CiteSpace5.3

With the help of CiteSpace, this study analyzes 870 periodical literatures on Chinese tourism marketing from GCJC and CSSCI by CNKI until 2018 from the perspectives of literature time distribution, literature sources, the group of authors and institutions, research topics and trends. The results show that after the peak of publication number in 2011, the number of literatures in this field decreases sharply and remains at a low level; the integration of tourism marketing research with other disciplines expands the research boundary; a lack of coordination exists among authors and institutions; characteristics of the research in this field are both academic and practical; research topics are extensive which mainly include: marketing strategy, tourist destination and destination marketing, tourism marketing means, thematic tourism marketing, analysis of international tourism marketing, problems derived from domestic marketing modes and strategies, the innovation of tourism marketing.