Does communicating safety matter?

被引：38

作者：

Wang, Fatima ^{[1
]}

Lopez, Carmen ^{[2
]}

机构：

[1] Univ London, Kings Business Sch, Kings Coll London, Level 2,Bush House,30 Aldwych, London WC2B 4BG, England

[2] Univ Brighton, Brighton Business Sch, Mithras House,Lewes Rd, Brighton BN2 4AT, E Sussex, England

来源：

ANNALS OF TOURISM RESEARCH | 2020年 / 80卷

关键词：

Safety; Risk; Self-efficacy; Tourism; Advertising; CREATIVE SELF-EFFICACY; DESTINATION IMAGE; RISK PERCEPTIONS; TRANSFORMATIONAL LEADERSHIP; EMPLOYEE CREATIVITY; PLACE IDENTITY; TOURISM; TERRORISM; SECURITY; MESSAGES;

D O I：

10.1016/j.annals.2019.102805

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Tourists generally prefer to visit safe destinations. However, it is rare to see safety messages in promotional materials. Does communicating safety in destination-branding campaigns matter to tourists? We use an experimental design to explore the relationship between safety messages and visit intentions. The results show that the extent to which safety messages increase visit intentions depends on tourists' risk propensity and self-efficacy in travel planning. The effect of safety messages is greater for low-risk-propensity respondents than for high-risk-propensity respondents; it is also greater for respondents with high (compared to low) self-efficacy in travel planning. We conclude that safety messages help to promote a destination, subject to the moderating influence of cognitive tendencies.

引用

页数：12

共 93 条

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