Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries

被引：193

作者：

Dubois, B ^{[1
]}

Czellar, S ^{[1
]}

Laurent, G ^{[1
]}

机构：

[1] HEC Sch Management, F-78350 Jouy En Josas, France

来源：

MARKETING LETTERS | 2005年 / 16卷 / 02期

关键词：

luxuries; international marketing research; latent-class segmentation; mixture models;

D O I：

10.1007/s11002-005-2172-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.

引用

页码：115 / 128

页数：14

共 36 条

[21] Mason RS., 1981, CONSPICUOUS CONSUMPT
[22] McCracken G, 1988, The long interview, V13
[23] On the use of college students in social science research: Insights from a second-order meta-analysis
Peterson, RA
[J]. JOURNAL OF CONSUMER RESEARCH, 2001, 28 (03) : 450 - 461
[24] The C-OAR-SE procedure for scale development in marketing
Rossiter, JR
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2002, 19 (04) : 305 - 335
[25] Assessing measurement invariance in cross-national consumer research
Steenkamp, JBEM
Baumgartner, H
[J]. JOURNAL OF CONSUMER RESEARCH, 1998, 25 (01) : 78 - 90
[26] Stern BB, 1998, PSYCHOL MARKET, V15, P195, DOI 10.1002/(SICI)1520-6793(199805)15:3<195::AID-MAR1>3.0.CO
[27] 2-5
[28] Ter Hofstede F, 1999, J MARKETING RES, V36, P1
[29] Veblen T., 1912, PENN STATE ELECT CLA, DOI [DOI 10.2307/2593997, DOI 10.1086/250610]
[30] WEDEL M, 2002, MARKET LETT, V13, P9

← 1 2 3 4 →