Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries

被引：201

作者：

Dubois, B ^{[1
]}

Czellar, S ^{[1
]}

Laurent, G ^{[1
]}

机构：

[1] HEC Sch Management, F-78350 Jouy En Josas, France

来源：

MARKETING LETTERS | 2005年 / 16卷 / 02期

关键词：

luxuries; international marketing research; latent-class segmentation; mixture models;

D O I：

10.1007/s11002-005-2172-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.

引用

页码：115 / 128

页数：14

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