How cultural difference affects international tourism public relations websites: A comparative analysis using Hofstede's cultural dimensions

被引：29

作者：

Kang, Doo Syen ^{[1
]}

Mastin, Teresa ^{[2
]}

机构：

[1] Michigan State Univ, Dept Community Agr Recreat & Resource Studies, E Lansing, MI 48824 USA

[2] Michigan State Univ, Dept Advertising Publ Relat & Retailing, E Lansing, MI 48824 USA

来源：

PUBLIC RELATIONS REVIEW | 2008年 / 34卷 / 01期

关键词：

tourism websites; relationship building; multicultural audiences; Hofstede's cultural dimensions;

D O I：

10.1016/j.pubrev.2007.11.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research aims to employ Hofstede's cultural dimensions as a frame to identify valid explanatory factors that account for differences in countries' tourism websites. The study results support that Hofstede's cultural dimensions can be a valuable tool for developing public relations strategies conducive to building and maintaining relationships with multicultural audiences. (c) 2007 Elsevier Inc. All rights reserved.

引用

页码：54 / 56

页数：3