DETERMINING THE ACCEPTANCE LEVEL OF SMARTWATCHES USING THE TAM MODEL. EVIDENCE FROM ROMANIA

Lately, smartwatches have begun to become more and more aware of its presence in our lives, being some of the most popular portable devices. Being both an IT product and an accessory element, smartwatches become fashionable IT products that provoke the curiosity and interest of both researchers and designers. In this paper, the authors use the technology acceptance model as a starting point for their research, adding some other constructs that can be analysed when it comes to the factors that influence the decision to purchase a smartwatch product. The research results show both the relationships between the main constructs analysed and the intention to buy or use the product, as well as an analysis of how a person's age, gender or education influences the user's intention to buy the product. Research focuses on the situation in Romania, in the article being presented both the implications of the results and the limits of the study. By studying the factors that influence the adoption of the smartwatches in Romania, it is intended to determine whether both an improvement in product design and an improvement in product quality are required.