We have investigated the discharge mechanisms in a helium plasma jet with a coaxial dielectric barrier discharge (DBD) configuration, which can generate low-temperature plasma plume mainly by positive corona streamer propagation. In this study, we focused on the relationships between the coaxial DBD inside a glass tube and the positive streamer propagating in the plasma plume, using novel types of electrode configurations composed of insulated electric wires. The discharge characteristics were investigated by measuring plume length, discharge currents of the DBD, and the line-integrated density of helium metastable atoms in the plume. The experimental results indicate that the excited-species density in the plume is largely dependent on surface-charge density accumulated by the DBD. Moreover, we analyzed the spatiotemporal distribution of electrical potential around the tube exit by the finite element method, and discussed the mechanism determining plume length. (C) 2010 The Japan Society of Applied Physics