Social capital affects job performance through social media

Purpose This study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations. Design/methodology/approach Structural equation modeling was conducted, and a sample of 230 workers in Taiwan was investigated. Findings This study found that bonding social capital has a greater impact on job performance than bridging social capital for interactions among coworkers through social media in organizations. Moreover, bridging social capital affects job performance more strongly for male workers than for female workers, but bonding social capital affects job performance more strongly for female workers than for male workers. Originality/value This study advances the previous knowledge of social capital theory for workers interacting with coworkers through social media in organizations.