Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking

被引：25

作者：

Guo, Rui ^{[1
]}

Li, Hengyun ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Peoples R China

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2022年 / 39卷 / 01期

基金：

中国国家自然科学基金;

关键词：

Choice overload; tourist choice behavior; online hotel booking; amount of information; information presentation; DECISION-MAKING; VARIETY; ASSORTMENT; COLOR; REVIEWS; NUMBER; MODEL; PERCEPTIONS; PREFERENCE; BEHAVIOR;

D O I：

10.1080/10548408.2022.2044970

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 x 2 factorial design experiments (Study one: 2 choice sizes x 2 amount of information; Study two: 2 choice sizes x 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.

引用

页码：87 / 108

页数：22

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